Direct Response Web Design is the science of creating website that are designed to entice every users to take a specific action when browsing the website.
Direct Response Web Design is designed to generate an immediate response from the user, where each user response (and purchase) can be measured, and attributed to individual advertisements.
A Direct Response Website is a site that is designed to get a targeted group of people to take a specific action(s) with the ultimate goal of generating a lead or a sale. These specific actions can include: calling a phone number, filling out a form, signing up for email, printing out a coupon, engaging in online chat and / or making a purchase.
A Direct Response Website can certainly be attractive and reflect your branding, but (prepare to be shocked!) it doesn’t even have to look good help put money in your pocket. Even a simple, basic, (dare I say it — “ugly”) website can be more effective at generating leads and sales than a fancy, beautiful one, if the site is set up according to the principles of Direct Response website design.
Creating a Direct Response Website, or tweaking your current website to incorporate some of the tools and principles of Direct Response Design is critical to your business for several reasons. If your website doesn’t “do it’s job” of generating leads and sales then:
As I said above, it is an expense, not an asset for your company.
You will have to spend more money on traditional advertising to try to attract new customers.
Even if you do spend more money on traditional advertising to get new customers, they will likely look at your website before they decide to call you, come into your store or place an order, so you want your website to encourage them to take action right away!
If you invest time and money in using social media to attract new business, your efforts will likewise be undermined by having an old-fashioned, ineffective, brochure-style website. After finding you on Facebook, Twitter or LinkedIn, people will go to your website to “check you out.” If your website isn’t set up to generate leads or sales sell, you’ll simply miss out on a lot new business.
Need I say more?